NEU CHATEL

NEU CHATEL needed a launch film that made tempered glass feel worth a premium price — with no physical product to shoot and no reference footage to lean on. Everything had to be created from nothing but the idea of the product, and it had to read as a finished commercial, not a tech demo.

Tempered glass has no shape of its own and almost no colour. There is nothing to point a camera at. Everything the viewer reads as “premium” has to come from what the glass does to light — refraction, edge highlights, the way a surface bends behind it — not from the object itself.

·  Built the whole spot in CG — no shoot, no reference footage.

·  Designed the lighting first and the product second: the look is driven by controlled speculars on the camera cutout and the glass edge.

·  Macro camera work so the eye has detail to hold onto where the product gives it none.

·  Monochrome palette with a single red accent, so the glass reads as the brightest thing in frame.

·  Cinema 4D + Redshift for render, After Effects for comp and grade.

A hero product film plus vertical and square cutdowns for social · 16:9, 9:16 and 1:1 · a ~20-second master · built and delivered solo, from concept to final grade.