Pump

Pump wanted a social-first film for a clear phone case — a product designed to disappear. The job was to make something transparent and functional feel like a status object you buy for the look, built for vertical feeds.

A transparent case gives you almost nothing to work with: no colour, no surface of its own, and the clearer it is, the less there is to render convincingly. The hero element — a photoreal snake wrapped around it — had to carry real weight and skin, or the whole thing would read as a printed sticker.

·  Treated the snake as a character: photoreal scales, weight and coil that feels alive rather than applied.

·  Used the clear body as a canvas, so the design commands attention without hiding the device.

·  Grounded it in desert stone and open sky to give the product an edge and a sense of scale.

·  Framed and paced for vertical from the start, not cropped down from a 16:9 master.

·  Cinema 4D + Redshift for render, After Effects for comp and grade.

A vertical hero film for social · 9:16 · a ~15-second cut · delivered solo, from concept to final grade.