Pump
How do you make a transparent phone case impossible to ignore? PUMP’s answer was attitude. We wrapped a photorealistic snake around something built to disappear — desert stone, open sky, weight you can almost feel — and turned protection into the reason you buy it first and ask about durability second.
Concept
Creature as character — the photorealistic snake wraps the case with weight and texture that feels alive, not printed.
Transparency as canvas — the clear body lets the design command attention without hiding the device.
Desert rawness — cracked stone and open sky match the product’s edge.
The brief was protection. The execution is something you’d buy for the look first.
Styleframes
- Client
- Pump
- Role
- Motion Design / Art Direction / Creative Direction
- Tools
- Cinema 4D, Redshift, After Effects